nach
Album Concept Art Toy
Genesis
In 2023, when I had my studio in Alicante, my neighbour Victor Lario, a cultural promoter, told me that a well-known artist had shown interest in my work and wanted to meet. When he mentioned Nach, I got so surprised because his music had been part of my life for years, especially during my adolescence and early adulthood.
To me, his lyrics speak about real experiences, from a reflective and observant position, encouraging critical thinking and pragmatic awareness. The tone, more analytical than emotional, resonates deeply with how I relate to the world. His lyrics helped articulate my inner dialogue in a constructive way.
When we met, Nacho explained that he was looking for an art toy to serve as a visual image for his upcoming album Destino. We visited my studio so he could see the work up close and discuss the project in more depth. The conversation unfolded naturally, moving between the aspects of the piece and broader reflections.
Process
The main concept he gave me was a torn and stitched teddy bear that would represent him but also express how we keep going despite (and thanks to) the scars life leaves on us.
My first proposal leaned toward an old school urban style, which is what I personally like, but that approach didn’t fully fit.
The modelling process was very enjoyable. In the overall aspect I knew I wanted a piece with thick volumes and presence, and then go into detail with the seams, tears and patches. For the head I wanted to keep the teddy-bear concept while bringing it, as much as possible, closer to Nacho’s features.
After a second brainstorming session, we moved to a more minimal, vulnerable and nude style. My next proposal did hit the mark.
Cover Concepts
I also proposed taking some photographs that could work as the cover of the new album. Once I was deep into the photo editing, I wanted to add complete proposals. A typical reflex for me as a graphic designer.​
Three directions I developed as part of the visual exploration.
Outcome
Although the Art Toy was well received, the album still had almost two more years of development before it was released in September 2025, and the final artwork moved to a different direction. Even so, on a personal level, this project remains very meaningful to me because it brought me closer to someone I genuinely admire and the character still carries the subtle attitude I crafted carefully, both in its facial expression and body language.
